The 2006 elections reflect the new frame of mind arising from the business and entertainment spheres. Ideology is replaced by cost-benefit considerations, as far as inter-party formation is concerned – and the frequency of media appearances is a decisive factor in determining a candidate's success. The issue of the personalities of the candidates has become the main attraction of the elections, all the more so now that Israel has abandoned the direct election method.
The American approach which views politics as a purely marketing field, transforming it into another broadcast of "A Star is born", obviously raises many value-related questions: is this good or bad? Is politics open and popular – or perhaps superficial, even hindering the principles of equality upon which democracy is based?
